#summerlookbook

What to do in Budapest: Designer shopping at Andrassy Avenue

In the many years we’ve been together, Sebastian and I have started a bunch of family traditions: there is the one about the Christmas Day pancakes extravaganza and the one with my youngest sister staying with us for holiday every Summer. Three years ago, we visited Budapest for my birthday and we enjoyed the experience so much, it became a tradition of its own automatically.

Usually, we take the chance to go for a long city break, spending about three-four days in Budapest. In case you are not familiar with the Hungarian capital and its many charms, let me tell you it is worth a visit — the food is delicious, with a plethora of high-end, Nouvelle cuisine, and traditional restaurants to choose from, and don’t even make me start about the beauty of the urban landscape.

But the thing is, you can already read about it all out there, since there is plenty of information online. Instead of telling you how much I love the sunset by the Danube or writing another endless post about visiting Budapest Castle, I thought it would be much more interesting letting you know about other not well-known activities. Let’s talk shopping, for instance.

In Budapest, one of the best kept secrets is the quality and variety of the local shops: from luxury to vintage, and from handcrafted to the high street, you name it. Every year, I pay a visit to my favourite boutiques religiously, in search of one seasonal bargain or two and the city never disappoints.

Of course, this year was no exception. On the second day of our trip, we had a late breakfast at Muvesz Kavehaz in the opera district, and then proceeded to go for some window shopping at Andrassy Avenue — hello, did someone say shopping awesomeness?

Unfortunately, the Gucci and Burberry shops close on Sundays but LV, Pinko, and Michael Kors open to the public on the weekends. By mid-August many of them were still holding seasonal sales (now, that’s what I call a birthday present), which was the perfect excuse to splurge on something nice. Who can say no to a beautiful designer bag on sale, after all?

At the time, I was looking for a good quality leather bag in burgundy or wine to complete my Autumn collection so, as soon as I entered Michel Kors and saw this beauty, I was sold to it (do not worry: there is a proper bag review coming your way). I asked to the very nice shop assistant to let me try it and then I knew it was the one. Sebastian, on the other hand, said it was quite obvious the bag was going home with me based on the way I was holding it and mumbling “My Precious!”, which totally sounds like me to be fair…

Once we left the store, we had a nice long walk all through the neighbourhood. Sadly, the Opera House was closed due to some renovation works on the façade, so we skipped the planned visit and enjoyed the rest of our morning wandering around. And let me tell you that, every single time, we are amazed on how gentle and warm are people around the luxury district, specially while comparing with more popular destinations like Paris: we can only say good things about the working staff in most shops, who are really helpful and welcoming. Definitely, Andrassy Avenue does deserve a visit while in Budapest.

Shortly afterwards, we left the district for our booked tea time appointment at the Four Seasons Hotel but that is another story and shall be told another time…

Have you ever visited Budapest?

If so, what are your favourite shopping locations?

Dress: Poema (sold out, skirt version here)

Shoes: Zara (old, similar at Gianvito Rossi)

Bobby pins: Anthropologie (sold out in their website, some stock here)

Other accesories: Off brand

September 11, 2019September 12, 2019

Allegra Caro10 Comments

Does fashion blogging even make sense anymore?

Unless you have been hiding under a rock for a couple of years, there is a chance you are aware of that obsessive anathema regarding the alleged death of fashion blogging.

The rumour has been written in forums, shared, and even printed in t-shirts as a catchy slogan: “Fashion bloggers are dead!”, they say, “Long live Instagram!” This tagline might sound like seasonal news material — a form of objective information, if you please —, once you come closer though, a mild vindictive flavour can be appreciated.

For a long time and as a relatively new industry, blogging aroused suspicion and a great deal of controversy. Certainly, it took some time for the public to understand that blogging was nothing but a digital version to fashion editorials, curated by anonymous people who shared their personal approach to style. In the beginning, there was nothing aspirational about it: most bloggers were mothers, students, or corporate ladies living their lives while blogging for fun.

On a deep level though, it could be argued that it turned into sort of a sisterhood, where normal women could partake of the fun and stop feeling like “Plain Janes”.

This was the starting point from which the blogging empire ascended.

As in any other field, some bloggers started taking a more occupational direction: blog layers were endlessly edited, while outfits became more and more polished. Some started suggesting that authenticity was sacrificed at the expense of professionalisation — a topic stirring passions that would require a post of its own.

The same people (and conservative media) who criticised early authors for their lack of expertise, began resenting their new attitude. Even so, the industry was growing, with a few top bloggers gaining status as respected experts and making a six-figure income.

There was no point in denying reality anymore: fashion blogging was here to stay.

Once bloggers grew into brands and household names, blogging became mainstream. As in any popular industry, the market was suddenly saturated. Many even suggested that the cooperative spirit between bloggers vanished overnight. The same industry which gained momentum as the anti-establishment of fashion, they pleaded, morphed into the materialization of its nemesis.

This was the defining moment in which Instagram was introduced too: a simpler platform that would allow people to post their outfits without the nuisance of composing an entire article around it. Naturally, many saw it as the perfect way to save-up countless hours of writing and editing and dropped off their websites in favour of Instagram. After all, why to spend days working on a blog post when you could easily share your outfit in real-time?

Back in 2016, Tavi Jennison (who became famous by sitting front row at NYFW as an influencer at the age of 12) famously stated: “Yikes, what is the function of this blog anymore? Everything is basically on my Instagram…!”, a sentence that embodied a whole new worldview.

At that point, the question became quite obvious: was fashion blogging dead?

A recent study shows that the Millenial generation prefers social media as an advice resource and the decreasing number of style, outfits and fashion trends blogs seems to provide enough evidence. At the same time, the progressive abandonment of the term blogger in favour of content creator can’t be ignored as a clear indication of this process.

But then, should we all quit our blogs in 2019 and go home?

Personally, I am an optimist: yes, the market might be saturated and highly competitive, and yes, it might be hard to become six-figures income blogging royalty these days (pretty much as hard as becoming a dazzling movie star), but I do believe people are still interested. Nowadays, many blog readers value them as a way to unwind after a hard working day — a certain detachment from social media hectic pace. Maybe, the secret of blogging survival lies in this quality time dimension. Surely, only time will tell. As for now, let me close this article with a good wish:

Long live fashion blogging!

Cami top: Zara / Sailor trousers: Vivienne of Holloway

Sunglasses: HM (old, similar here) / Straw bucket bag: Primark (similar at La Redoute)

Other accessories: off brand

August 14, 2019August 15, 2019

Allegra Caro31 Comments

Why black is a great colour for Summer

Let’s talk about fashion clichés: you are not supposed to wear white after Labor Day, florals are for Spring, and black is a big no-no in the Summertime. Classics, right?

However, that doesn’t mean they are commandments carved in stone. The thing about clichés, you know, is that very frequently, they are based on old ideas and misconceptions. Even so, some of them die hard — and no, it doesn’t matter how much you try, your aunt Mary will not change her mind.

My favourite line in the rule book is probably that one about dark colours and warm weather: we all know they don’t mix well. Except, is that really accurate?

By nature, I am a curious person and, as weird as it might sound, I enjoy reading on cultural assumptions. Sometimes, from a scientific angle. (Thank you Wired for the countless hours of interesting reading!)

During one of my endless pool-side mornings a couple of weeks ago, I read an online article claiming that most of what we mindlessly repeat about colour and weather is wrong. After all, thermodynamics don’t lie (sorry, I always wanted to have an excuse to write that. Actually, this entire post is just a pretext to do so. Let’s just pretend it is not…)

But back to the topic: Which colour is more suitable for Summertime, black or white?

White is claimed to be the best option — not only it is chic but will also keeps us cool in the warmest season. Or so they say. Actually when we look at white colour, we are seeing the combination of all existing light, meaning that the sun’s rays are reflected. And yes, that is perfectly right. Although, it is incomplete information too.

The heat comes both from the sun and our bodies. When all that body heat reaches the white clothing, it gets reflected right back towards the body. Hence, when we wear white, we cook ourselves.

The best color to keep cool in the heat, it turns out, is black.

Black absorbs the solar radiation, true, but it also absorbs the body heat without reflecting it back. Hence, the helpfulness of black clothes will depend on finding a fabric that is similar to those summery white clothes. It is quite logical, isn’t it? Atmospheric conditions play a leading role: once the heat is absorbed, if there’s a little wind, the tissue will radiate it away. That was unexpected, wasn’t it?

(Actually, this whole science-nerd moment was quite unexpected too. Please, don’t tell the cool fashion bloggers out there…)

Personally, my to-go warm weather uniform on its darkest shade consists on a sheer blouse and shorts, or fine skirt that will allow air circulating. Natural fibres such as pure cotton and linen are completely awesome to keep the heat at bay. I am a big fan of investing in Summer black — actually, black for all seasons.

For this look, I went for a a boredom-proof monochromatic Summer look by simply adding an organza ruffled blouse with dramatic sleeves. The shorts, on the other hand, are quite simple which help to balance the outfit. It can be styled both with heels or flats, (which I usually carry on a tote bag in case I feel too tired after a long walk, as this was the case).

What is your personal favourite colour in Summer?

(For more articles on The Prêt-à-porter Series, you can visit this link).

Blouse (Vintage. Very similar looking alternatives available at Chicwish )

Shorts (Old Zara, current option here)

Shoes (Asos) / Bag (Deichmann, sold out)

August 7, 2019August 14, 2019

Allegra Caro26 Comments