londoninfluencer

A Pastel Fall Transitional Outfit

When people say time flies, you would normally assume they are exaggerating. At least, that’s what I thought until summer 2020, when the normal fabric of spacetime proved to be defective and decided to pack and go home—also, it gave us a finger on its way to the door, because that fellow dropped the mic and is not planning to come back any time soon…

A pastel colours autumn transitional outfit

Metaphores aside, that is how my summer felt, anyway. In other words, it was such a short period of time (partially, due to the lockdown restrictions starting to ease in mid-June and partially due to the weather going to hell about late-August, which barely gave us a month and a half of an enjoyable outdoors summer experience), I am not even sure it happened at all.

Here in London, one day we were wearing sundresses and going out for the very first time, and the next it was colder than a witch’s tit. This left us not only with a very strange feeling, but also with the unavoidable fashion dilemma of what to wear.

With most mornings over 20 degrees and temperatures dropping below 15°C in the evenings, dressing was indeed far from easy. Mid-season is always a challenge in terms of styling. This September, though? This September was like Attila the Hun and Lord Voldemort had a child (he took no prisoners).

Seriously, what can you do when all your summer wardrobe plans crash and you need to come with an emergency plan? I’ll tell you what: you go for a pastels autumn transitional outfit.

Case on point, these gorgeous Zara trousers I bought in the sales last year and which I only found an occasion or two to style then. This year, on the other hand, they are pretty much all I want to wear. They are the perfect shade of dusty pink, truly comfortable, and more important—the perfect piece to build an awesome autumn transitional outfit.

Because I don’t know about you guys, but I am NOT ready to say goodbye to the warm season overnight and anything creating the illusion of a longer summer is more than welcome. With that said, I will always defend pastel tones as the perfect transitional hue: add some knightwear to the equation and you will be decently dressed for the mid-season weather while still feeling those summery vibes. Isn’t that something?

Don’t get me wrong, I could totally live in burgundy, forest green, chocolate brown, or rusty orange for the rest of my life, but at the end of August I was not ready for that AT ALL. (Indeed, my annoyance about the early season was so acute, at certain point I HATED seeing all those Pumpkin Spice Latte advertisements out there. Don’t worry, I am visiting a therapist about it now and feeling much better. Mr. Fall and I are working hard in our relationship, and I am glad to say is getting better by the day…) But I am digressing again, where was I?… Oh yes, the trousers!

In order to dress them up a little—and we all know I am on the dressy side—I went for heels. These pink-undertoned beauties came from Asos a couple of years ago, but you can find the classic Rockstud leather pumps by Valentino here. Seriously, I could buy them in every single colour and finish. That’s how gorgeous they are! (I am not sure Sebastian would be that happy though, since the home space my shoes occupy verges on absurdity. Actually, I live in constant fear one of these days I will open the closet door and you’ll need to send the rescue helicopter to recover my body from the avalanche…)

But going back to the accessories, I love Vivienne Westwood and the subtle rock vibe of this necklace (you are lucky, there are some sales at the moment on their website up to 60% off!). Finally, and to round things up, I also added my Chanel Boy Bag to the equation. I ended up with an urban look with some rocky vibes and that’s all I need in autumn, really.

This is a casual style I love, and I am not planning to drop it anytime soon. As the weather gets cooler, I am simply adding more layers. My favourite at the moment is an old-good biker jacket on top to keep me warm during all those crisp autumn evenings. And there’s a vintage black Fedora hat in my closet which will join the game very soon.

At the end of the day, I might be missing the summertime but autumn is such a gorgeous season anyway. And well, everything is better by adding some pastel pink brushstrokes, isn’t it?

Tell me about you: are you embracing autumn fashion at the moment? How are you dealing with it?

– OUTFIT –

Trousers | Zara (last season, similar Reiss trousers here)

Sweater | Zara (last season, beautiful alternatives at La Redoute and Topshop)
Shoes | Asos Design (old, get the original design at Harrods)
Bag | Chanel Boy Bag

September 23, 2020

Allegra Caro33 Comments

Reconnecting: why blogging is still relevant for me

For as long as this site has existed, I’ve always wanted honesty to be one of its key core values.

If you are a regular reader, you´re probably aware of that already since I created an entire category dedicated to being bold about blogging and then called it The Honest Fashionista Diaries. So, case in point, I am going to be open with you about my late absence, today.

The last few months have been a strange period, to say the least. This year started a bit too quickly, almost on a hectic way for me—a new job, a new city, new opportunities… new everything—which made me feel rather overwhelmed at times. As a consequence, and as much as I hated it, the blog took a back seat. This decision was not easy, and I felt sorry about every missing opportunity to post a fresh article. However, I do believe you must give your 100% when you love something—and this website, guys, is one of my biggest loves.

While life itself was not contributing to the mind-set I need to write in here, I was also struggling in terms of mental health. Most days I felt exhausted and under the weather, which is an awful place to be as a creator. But I am not speaking about creating content only, though. I am talking about the perception I had on my self-worth and even my self-image.

All of a sudden, I began feeling not only my contribution to the blogosphere was insignificant but also resenting my appearance when taking pictures or simply by looking in the mirror. Age was certainly taking its toll on me: I felt old, wasted, and ugly. Even worst, every time we went out for shooting, I felt ridiculous. Don’t get me wrong, I am a very realistic person and always knew I was no model at all—and that’s OK too. For me, blogging is not about that one perfect look but about writing and creating a nice picture to inspire others—but at some point, I got completely lost in the middle of the fog.

There was a moment in which I plainly refused to get my photo taken. Then, this whole crazy lockdown situation arrived at our lives and we ceased going outside.

Working remotely and from the comfort of my apartment, there was a period when things got even worse for me. I would feel utterly depressed by simply looking at the news and everything else seemed pointless. Hence, I stopped logging into social media and reduced my presence online to almost zero.

Back then, I began spending more time taking care of myself: I started reading every day, watching nice films, having lengthy baths, and taking good care of my skin. I started having long walks in the park (always keeping the safety distance for obvious reasons), reconnecting with nature, and detoxing from anything negative in my life.

After one month, I finally discovered the value of resilience. I began enjoying the quiet, the long conversations with Sebastian, and a good long morning meditation session. I began liking myself again—both inside and outside.

As time goes by, I keep healing every day. I came to realize it was all a matter of time: I needed to stop and smell the flowers, feeling grateful for every small blessing in my life. Because most frequently than not, we don’t pay attention to those little things, taking them for granted. It is still a work in progress but the whole point of this post is, as a thirty-something woman, life is difficult sometimes.

The raw truth is, the expectations list seems endless: Have children, keep yourself young forever, have a brilliant career, keep your home spotless, organize family days out, take care of your family/spouse. And it goes on and on.

With such a burden, when do you get the chance to stop and listen to yourself? When are you supposed to become the priority? When was the last time you said “enough of this”? For me, it had to be in the middle of an extreme sanitary emergency lockdown. It took that much of a change to give it a thought. As I did begin thinking more and more about it, another question came to my mind: How many women on their thirties, forties or older feel exactly like this? How many of us are struggling to cope?

And this is where I was going with all the rambling.

Whoever you are, whatever your situation is, you are not alone.

From now on, my blog will be a place where you can come and say: I am NOT ok with this. I will do my best to write for you, to post as frequently as I can about how to be your own best friend. How to stop feeling worthless, wasted, ugly. I will post on how to dress for yourself, take care of your mind, and soul, and feel better in your skin.

Welcome to the place where you can be you.

Nothing else matters.

September 16, 2020September 15, 2020

Allegra Caro27 Comments

My 2019 in Outfits: Developing my Style Sense

High priestess fashionista Iris Apfel once famously declared that, while fashion is something you buy, style is something you possess. ‘The key to style’, according to Apfel, ‘is learning who you are, which takes years. There’s no how-to road map to style.’

Since I first read these words during my university years—a long time ago in a galaxy far away, dominated by the dark forces of cheap rosé and poor fashion choices—it’s been a long road, but I’ve never stopped believing in the truth of this creed. The wisdom behind Apfel’s words lies in her interpretation of style as a part of the identity construct: ultimately, it’s not about the hottest trends or the latest IT bag but about who you are.

Self-discovery process can take months, years, and sometimes, even an entire lifetime—hence, for most of us, the style evolution goes hand in hand with this learning curve.

In this sense, 2019 wasn’t any different for me. Certainly, it’s been a long year packed with big vital decisions and scary changes which were all part of my own personal development. In parallel, my style has been changing too, while taking a new interesting direction. I am not going to lie: it has taken a considerable amount of trial and error to figure things out for me (whoever says adulthood is a piece of cake is nothing but a blatant liar). Fortunately though, with age comes some wisdom and I like to think I’ve got quite a clear vision of my life (and style path) at this point.

Style-wise, 2019 was the year when I learned to appreciate bold colours—as well as keep growing my unconditional love for jewel tones—, to love designer pieces and start adding to my expanding collection, to stop being afraid of experimentation. But let’s do this recap one month at the time.

This was my 2019 in outfits!

January

January always feels like the longest, gloomiest month of the year (hello January Blues, how you doin’?) but last year was a bit of an exception since I was in Spain for a holiday. During 2019 Summer, I started adding some designer pieces to my closet and January was the month I got my first major investment item: the CHANEL Boy bag! This babe had been in my bucket list like forever, so it was really nice to see it landing in my wardrobe, finally. Read the full original post here.

February

February was quite an interesting period. Sebastian and I booked a city break in Bucharest, where we lived for a couple of years since it still keeps a special place in our hearts. It felt nice to be back and visiting all our favourite places—the national art gallery, the hotel where we stayed during our wedding weekend, and the best antique market ever (where I hunted for some fabulous little accessories). A few people know that Bucharest is called Little Paris, but it is totally true and does deserve a visit.

March

March was quite a busy month, packed with work and events: consequently, it was quite exhausting and I had very little time left to relax. In the end, I got sick due to the lack of rest and spent an entire week feeling rather poorly. I am not keen to be confined at home, so I might or might not have spent a crazy amount of time online shopping… (Read the original post here.)

April

To me, April was the month to rule them all: I finally fulfilled the long-awaited dream of visiting Vogue House and having a glimpse inside Condé Nast well-oiled machinery. As an articles writer (and also as a reader) CN publications have been always an editorial reference—as well as a source of inspiration for me. In April, not only did I manage to study one of their journalism courses, but I also met some wonderful new friends. In other words, I had the time of my life. I documented the whole experience back in April, so please feel free to read bout it.

May

May felt a bit like a hungover, really. For most of it, I tried to regain something of a normal routine both at work and personal life, which left little time or energy for fun. However, I did enjoy some time relaxing over the weekends and got ready for all the major changes coming our way in June…

June

June was the month we finally came to learn about our next destination: London! In all honesty, this change was something we had been craving for long enough and it felt surreal to see it was happening. As some form of self-indulgent celebration, we spent most of June back in Spain with our families and friends. No need to say this was just what we needed and the beginning of a refreshing start.

July

I am not going to lie to you: July was a savage party which I spent paying daily visits to the closest swimming pool club and eating my weight in gelato. Since we were preparing our international relocation, I dealt with any stress by means of frequent outings and Summer events. This situation lasted for the whole month and it was extended to August. I consider last Summer the best I enjoyed in quite a long time and I am very sorry adulthood doesn’t look like that more frequently. Ces’t la vie, I guess!

August

August was nothing but the best period last year: it was time for my yearly birthday trip, as well as the moment when we moved to London for good. Our stay in Budapest was a bit of a grand finale, really—the golden brooch to a great Summer, which was one of the most precious for us both. You can read more about our adventures here and here.

September

In September, we started calling London our new home. The transition was slow and, at certain times, also difficult but we worked so hard to make this project happen over the last five years, we are nothing but grateful. As mundane as it may sound, September mostly consisted of running errands, completing an endless sequence of paperwork, and leisurely getting used to the hectic city pace. Back then, we spent quite a lot of time exploring around and falling in love with Notting Hill and Portobello again (where I might or might not be secretly planning to buy a house at some point…)

October

Autumn was such a fuss! October started with a good deal of problems related to a certain domestic accident. This involved a burst pipe which made our lives miserable for a while. For starters, we found out that water extended all under our apartment pristine floors, flooding the air cameras underneath with the resulting trouble of wet walls in every house room… I am not gonna lie: it was a bit of a nightmare, really. Unfortunately, it could not be solved from our side since the water was running from our neighbours’ place. We experienced this problem for a month and a half until the works next door were completed, which made October and November a stressful period I barely remember about. (See the original post featuring a review of the Michael Kors Mercer Gallery Bag here.)

November

Domestic accidents aside, November was rather pleasant. The fall season shone in all its decadent rusty glory and we made the most of it by taking as many days outdoors as possible. This only positively, affected our moods, since we were engaged in seeking for brand new positions in London and anything distracting our busy minds was welcome at the time.

December

In the big scheme of things in 2019, December was a magnificent period when we finally started feeling at home. Most of the adaptation process was completed, including but not limited to finding new jobs, making the most of our brand new apartment, and establishing new and enriching relationships. Since life finally started feeling normal again, we were able to relax and enjoy the festive period. I can´t wait to see what 2020 will look like.

How was your 2019?

January 27, 2020January 26, 2020

Allegra Caro8 Comments

Seven Days of Christmas Outfits: Day 3 The Covent Garden Festive Extravaganza

Few things compare to the joy you experience on a festive street market.

To me, they are spaces where you can embrace your inner child, see things through candid eyes again, and recover a bit of your original capacity to marvel. In this sense, I must admit London delivers a full magical experience: from crazy building decorations to outdoors markets, the holiday season is breath-taking all the way.

As you may have deduced from the post title, for day three of my Christmas blog installment Sebastian and I visited Covent Garden. I knew the place has been always praised for the amazing effort they put into tuning the festive spirit but I wasn’t prepared for the magnificence of the street decor.

Every shop decors its own Christmas tree with a given topic: fashion, perfumes, jewels, etc. (Which, by the way, are far from fairly represented in these pictures since the place was crowded and it was pretty much impossible to take decent snaps and avoid people at the same time. Sorry, all you get are some photos of me posing in the most isolated corners and my sincere apologies. If you in London though, please pay a visit. I promise it’s totally worth it.)

My favourite spot was Tiffany’s decor extravaganza. It included a snow-covered area, an ice rink, and a lovely giant snow globe—all coloured in the famous Tiffany’s pastel blue, of course. Unfortunately and to Sebastian’s despair, I spent a considerable time amount at their sales booth, trying to figure out what to add to my Santa list. But hey, this girl cannot just pass by an eye-catching festive Tiffany’s stall and ignore it (or not to become Gollum, for the matter).

But speaking about my outfit, just a few days before gift-giving day was the perfect occasion to pulling out all of my favourites. Burgundy and cream are such timeless colours, they effortlessly create the perfect holiday chromatic combo. By choosing satin and some gold notes, I added some more festive notes and packed a classic Christmas look.

So far this season, this is one of my winter best-loved outfits. This glorious skirt is a great find from last autumn, while the bag is a Japanese design vintage piece I found in Tokyo a couple of years ago. To add a bit of texture and interest, I also put on some snowflakes-patterned tights from Calzedonia. All the pieces are quite different but still work together, creating a unique look. When it comes to style, I am all about mix and match and creating interesting outfits you can’t find anywhere else. To me, finding your style is deeply related to treasure one-of-a-kind pieces.

And this has been all for the third day of my Christmas outfits week.

Let me know about what is important for you when it comes to festive style and in between…

Skirt: Primark (pink version here) / Sweater: Zara

Bag: Axes Femme (vintage, similar here)

Scarf: Thrifted (similar here) / Hair clip: Versace

December 20, 2019December 19, 2019

Allegra Caro3 Comments

A Day of my Life in Pictures (blogging behind the scenes)

Back in the day, in what now feels like a hundred years ago, I used to be an active Livejournal user. For those of you who are (far) younger than me, LJ was an early blogging platform intended to be used as a personal journal. Although I didn’t post so often over there, I was still an avid content reader. My favourite community was A Day of My Life in Pictures (a.k.a. ADIML), a group whose main target was to document the daily lives of anonymous people around the world. As you were posting, let’s say, about your daily errands in a little English town, other individuals were sharing their day-to-day from Korea, Argentina, or Morocco. Cool, right?

Those were candid times when social media was not developed yet and DSLR cameras were a rare privilege, mostly used by professionals. This means photos were taken with domestic devices/phones and the edition was close to nonexistent (shocking!) Oh, the good ol’ days!

A couple of months ago, I published a mock day in a blogger’s life post which was written with a humorous tone and produced a good dose of positive reactions. The truth is that post made me feel a bit sentimental about the bold simplicity of blogging on those first early days, just for the sake of it: there was no editorial calendar, no SEO research, and of course, no content strategy—we didn’t even know about those things back then. As strange as it might sound today, we used to blog for fun. Hence, I thought that for a change I could write a new article, reflecting a random day of my new life as a Londoner. Just as I would in 2005. Don’t say I am no nostalgic…

So, here we go: this is my November 27th, 2019.

08.00 a.m. (My apartment)

I’d love to write I woke up with that Hollywood movie golden sunlight but for the sake of honesty, I’ll confess this is the gloomiest day this week so far. (Because, as we all know, if you plan a photo day, the chances are it will be the darkest morning ever. Hey, Murphy’s law! I love you too…) Given the fact I live in London now, rain and fog are on the daily menu at this time of the year which means coffee is an integral part of my morning survival strategy. I should be probably taking a photo of me, just as I wake up but c’mon, no chance that happens before coffee… There you go a photo of the bedroom views instead.

08.30 a.c. (After coffee, FYI)

Once the coffee has helped to vanish that heavy morning cloud of doom, I am ready to start my day slowly. Reaching for the phone seems unavoidable, but it is a necessary part of my early routine: while I finish my first cup, I use the time to check my email inbox, post on a few daily twitter morning threads, and schedule social media posts for the day. Once I’m done with the most basic digital errands, I relax a bit with a magazine (old school girl here) and then, I am ready for some self-care.

09.00 a.m.

After the shower is time for skincare! Since I started embracing my mid-thirties—or how I affectionately call them, the beginning of the end (I am joking. Sort of.)—I’ve been experimenting a bit with natural rose-based products (more on that coming soon). So far, my favourite is The Ordinary Organic Cold-Pressed Rose Hip Seed Oil. I apply about six drops every night after my normal evening routine and next morning my feels soft and radiant. Also, it seems to reduce my hormonal breakouts sensibly—in other words, Saint Grail.

In the mornings though, I am using Clinique Liquid Facial Soap for very dry to dry skin, applied with my Foreo Luna 2 for a deeper cleanse and exfoliation. After that, I am finishing things up with the Garnier Soothing Botanical Toner, followed by the Dramatically Different Moisturizer and (still under test) Caudalie Polyphenol C15 Creme de Jeux. Then, I wrap myself in unicorn tears infused silk and I am good to go. Oh, the times I would splash some water on my face and leave the house…

10.30 a.m.

Before getting ready, I sit to drink a second coffee and make some quick blog admin. Replying comments is my favourite part (although I probably spend far too much time thinking about what I should reply and kicking myself for not being a bit better in conversation). By the time I am finishing, I check the watch and oh my… Houston, we’ve got a problem. As usual, I misjudged the time span after breakfast and I suddenly realize I’ve got about fifteen minutes left to blow my hair, apply makeup and get dressed to leave the house. Great, right?

11.15 a.m.

Well, it looks like time elapsed again while getting ready and Sebastian is now standing at the room door, looking to his watch and frowning at me consecutively. I am ready and good to leave the house but you know what? I’ll just make use of an extra minute (or five) to take an atrocious mirror selfie. I like to live dangerously, it seems.

a-day-of-my-life-outfit — The only “outfit of the day” picture I can show you right now. Take a second to appreciate my moody expression. Very festive, indeed.

12.30 p.m. (The Royal Arcade, Old Bond Street)

After a stressful tube ride, one line exchange, and what it feels like a hundred years, we finally arrive at the location selected for today’s photoshoot. Of course, our friend Murphy comes to the rescue again: since we are shooting at The Royal Arcade, the second we reach the place it starts pouring and waves of people shelter in, which leaves us with an interesting decision to make:

A) Wait for the rain to eventually stop, so we get some privacy while we work (at greater risk of missing the scarce daylight we’ve got to work with)

B) Acting plainly stupid and trying to work with a crowd looking at us

So yeah… we went straight for the latter. I mean, obviously. We love to feel super-weird while we work, after all.

13.30 p.m.

After one hour of hard work in which we had the privilege to feel like freak circus locals (thank you very much to that group of about ten tourists who thought it was totally OK to take random photos of us with their phones while we were working…), we packed our stuff for good and moved on. I’d like to say the effort was worth it, but the pictures we managed to take on those conditions are not that great—I predict a long editing session coming my way—so, can I hear a hallelujah here?

We left the place and stopped at the closest Café Concerto to eat something light. I totally failed at taking a neat picture of my sandwich but I was far too hungry and upset. Am I nailing this post or what?

15.00 p.m. (Fait Maison, Gloucester Road)

After lunch, I say goodbye to Sebastian, who has got a late professional appointment, and I take the underground to Gloucester Road. Today, I am meeting the adorable Tatiana Bellator for afternoon tea. We are visiting Fait Maison, a charming tea salon decorated with flowers and fairy lights, which thankfully sweeps my bad mood in about a minute. By the time she arrives, I have got a delicious Moroccan mint tea, dates and scones in front of me and life is good again.

19.00 p.m. (My apartment again)

Once we leave Fait Maison, I take the tube back home. By the time I arrive home, it’s pitch dark and I am feeling a bit sleepy due to all the delicious food. Hence, I make myself another cup of coffee and start drafting this post but I feel far too tired to finish it. In the end, I switch off the laptop and get myself comfy on the couch. It looks like I am going to have an early Netflix session.

20.00 p.m.

Sebastian gets home just as I am finishing a fascinating documentary about Highclere Castle (a.k.a. Downton Abbey). Unfortunately, it’s now too late for him to perform any damage control since I’ve already redefined my living standards, so:

We need at least one butler, two maids and one chef (I will pass without the so-called deer-killer for now because… you know? Creepy.)
I am searching online for fancy tiaras, preferably with pink diamonds
How do I get my own castle? Does anyone know? Asking for a friend…

09.00 p.m.

By the time we sit down for dinner, I am not over the fact no butler is serving us (#sounfair), although it’s probably for the better. As Sebastian kindly remarks, I can be socially awkward in the presence of strangers and an army of servants would not help. Well, I might have no faithful Carson to serve dinner today, but I have pasta on my plate and that can only be a good thing.

10.30 p.m.

I went to bed with the firm intention of catching up with my read but it looks like I fell asleep at some point. I think I should call it an early night. I have written 1500 words by now and most likely nobody will be reading this, anyway. But if you are: first, you’re a hero and second, thank you for reading about this crazy fashionista daily shenanigans.

And this was my Wednesday, 27th of November 2019.

How was your day?

December 2, 2019December 2, 2019

Allegra Caro26 Comments

How to catch up with your blog when life gets in the way (or you get the worst flu ever)

I’m not going to lie: if someone would ask me to sum up last week, I’d probably describe it as “notorious”. Although I mean that in the sense of the-black-death-kind-of-notorious. As I repeatedly complained over Twitter last week (and Instagram Stories, and to the postman, for the matter), I got THE flu—or to be more exact and as I will refer to from now on, the plague.

Last Wednesday, I went to bed feeling a bit dazed but I didn’t take it too seriously. I’d planned an early work morning, expecting to go through most of my blog to-do list while Sebastian was off to France for a conference. Unfortunately, I woke up to a not very pleasant palette of symptoms including (but not limited to) aphonia, a running nose, and the unquestionable promise of a descent into the abyss. It was that good.

Now, I am not telling you about all of this asking for sympathy but to give you some context for this post. I am the kind of person who enjoys being super productive when the opportunity arises and—case in point—with Sebastian gone for a couple of days, working was my number one priority. Of course, Mr. Murphy’s Law had a different plan for me.

By Thursday afternoon, it became quite obvious I was not going to spend the next 48 hours writing without distractions. Instead, there were going to be loads of honey lemon ginger tea, countless tissues and an embarrassing number of The Spanish Princess episodes (hello Starz, could you please stop producing addictive Tudor’s period fiction? I try to have a life of my own, you know?). At a certain point, I was not even able to stand comfortably—let alone researching for SEO—so I resigned myself, lay down on the sofa and ordered a cheeky Domino’s to comfort me. (I don’t know about you but I take heart in tasty pizza instead of chicken soup and it usually makes me feel about a thousand times better, although I suspect my family doctor would be hesitant to prescribe it as a remedy.)

The point is, sometimes life gets in the way: 9-5 job, children, sickness…—you name it. If you haven’t established an emergency plan or routine, the chances are you will end up stressed and with a to-do list as long as your arm.

So, how do you manage to keep your blog running when you are busy or unable to focus? These are the most valuable lessons I’ve learned along the way.

01. Create batch content

You might have heard about this over and over but that’s just because it is a real life-saver for bloggers and content creators. At least once a month, I block some time to sit down and write as many posts as possible—which was what I was trying to do when the flu hit me last week. Sometimes, creating content on the spot can be stressful and lead to writer’s block (not to speak about how this affects your sub-editing time and the general quality of your writing), so content batching is a great alternative. Although I prefer to take pictures of my outfits in real-time, I have been feeling a bit more inclined towards shooting in batches as well. To be completely honest here, it is not my cup of tea but since my spare time can be quite limited, this a good solution too.

02. Keep an editorial calendar

This is closely related to the previous tip and absolutely essential. Grab a diary or create a special Excel document in your laptop where you can plan your schedule ahead (organize your upcoming content for the next few days, weeks, months…—the most time, the better!). When I first started blogging, I had created three months worth of content before the official release. I knew my spare time was limited, so this way I was sure I had some room for manoeuvre. As I anticipated, this worked wonders and I could keep posting with minimum hassle.

03. Set your alarm

Whenever I am short of time, I use this prioritisation strategy: I set a phone alarm for 10-15 minutes and assign a given task for that specific time slot (let’s say, replying emails). Until the alarm rings, I try to do as much as possible in decreasing order of importance (urgent emails first, for instance). You would be surprised to see how much you manage to do without distractions, focusing one thing at the time. Extra tip: Don’t forget to turn your phone notifications off so you don’t get distracted by external time-wasting factors.

04. Stop procrastinating

I said once but I will again—turn phone notifications off. I can’t count the number of times I will grab the mobile if I keep it ringing next to me. Instagram, Twitter, Facebook… Pick up your poison. When working on your blog, you should try to treat that time as office time, so keep your phone out of reach. That way, even if you only work on an hour, you’ll make lots of progress compared to what you would do if you check your phone every couple of minutes. And you know what? All those cute kitties photos you receive through your family Whatsapp chat can wait too…

05. When too sick to work, do the fun part

During the plague, I was far too dizzy to focus on writing or planning content, but at some point I found myself reaching for the phone and checking the blog comments which I could easily reply while watching some Netflix on the couch. That’s the good part of this job, you know? It is lots of fun and some parts do not require for you to be 100% OK. With that said, whenever you are not your usual self, it’s time to ask for help or simply have a sick day. Your health goes first and rest should always be a priority—after all, the sooner you get well, the better for your blog.

November 18, 2019November 19, 2019

Allegra Caro40 Comments