The Most Instagrammable Cafes in London: Viola’s Covent Garden

As an expat, my Spanish friends and family members do frequently ask me about nice places to eat when visiting London.

(Sometimes, strangers also ask me all sorts of funny questions over social media, but let’s save that for a different occasion, shall we?) One of my favourite things to do when out and about is going for brunch with friends.

London has got a lot to offer in culinary terms, with thousands of different choices: from the quintessential afternoon tea to Chinese street food and everything in between. Looking for Ethiopian food? Or fancy some Cuban mojitos? You name it! It’s the version of a foodie Heaven on Earth. It’s like you can eat your day out in London, quite literally. (Sometimes, I feel like this city gave me a bad case of August Gloop possession and angry Oompa Loompas will come for me any day…)

With that in mind, it’s no shocker I find myself trying new places all the time. Lately, London has adopted the trend of making cafes and restaurants more and more picture-ready. In the Instagram age, people seem to consider not only the quality of food but also the presentation and environment. One almost feels a bit embarrassed not to make a real effort to look half as good as these pretty places when eating out. Like, can they kick out or scratch your name from the booking list if you don’t look cool enough? Is that even a thing?

Jokes aside though, when it comes to food I can be quite picky. And yes, I’ll choose quality over presentation every time as I have my fair share of experience eating at really top-quality restaurants and hotels . Hence, Instagrammble places can make me quite skeptical. That succulent avocado on toast can look majestic⁠—all covered in flowers and gold dust⁠—but if the food is not as good as it looks, you lost me. Period.

Viola's Covent Garden review. Best places for brunch in London.

I think it’s a question of common sense (and also, economy). If I am going to pay six pounds for a latte, it better be good! Like, the kind of latte you will remember on your deathbed. (“Oh, child! I remember that amazing latte I had in February 2022. What a wonderful time!”) Like, THAT GOOD.

And you know what? Most of the time, the food looks incredible but it’s not incredible… Actually, it’s not even OK. And I don’t know about you, but I can’t stand meh food, less alone bad food.

There was this time a couple of years ago when the husband and I went to a really popular Instagrammable place (I will omit the name here) and we ordered some waffles and toast for brunch. The place was crowded with people taking cute pictures in front of the floral displays and the queue was for half an hour, so we thought the place had to be good. Big spoiler? It wasn’t. Those waffles were probably the most insipid ones I have ever tasted and the so-called cotton candy cocktail I ordered tasted like carbonated water. I paid about fourteen pounds for the drink, so I can tell you I wasn’t very happy about it. Sebastian was quite disappointed himself, so we never came back. As you can imagine, I am rather wary after that experience.

Best places for brunch in London. Instagram cafes in London.

A few weeks ago, I called a friend for brunch and we decided to go and try a new place. Viola’s at Covent Garden has recently become a super-popular place in town. They serve breakfast, brunch, and afternoon tea options and the place is always packed with people, so you do need to book in advance. As a bonus, the food is displayed artistically, with delicate and colourful floral compositions that will catch your eye.

When we first arrived, we were surprised by the modest size of the place, but it was still full and no free table was in sight. However, as we had booked the day before, the waitress sit us in about five minutes and brought the menu super quickly. (Bonus: the lady was super lovely and we had a nice time chatting with her!)

My friend ordered their red velvet cake and mocha coffee, while I chose the pink latte and salmon croissant. Our food was served super fast and we both held our breaths in awe when it arrived: as you can see in the pictures, it was alluring! My coffee contained real flowers and rainbow glitter and I must confess I was too scared to taste it (partially, because I didn’t want to spoil it, but also partially because I was afraid it wouldn’t taste as good as it looked). And you know what? I was WRONG. Because guys, that coffee was delicious! It tasted sweet, a bit like strawberries, and I loved it.

Then, I proceeded to test the croissant that, to my surprise, it didn’t only contain salmon, but also benedict eggs, and butter-cooked asparagus. The verdict? They were scrumptious! I will say this and defend it to death: probably the best salmon croissant I have tried in town, so far. And that speaks by itself!

My friends happily reported his cake and coffee were amazing too and none of us managed to finish the food, given the generous portions we were served. So, if this was a review from the Art of Eating, I would give them five forks and I’d still fall short!

Regarding value, I was charged £14.00 for the croissant and £6.00 for the latte. So, although it’s not the cheapest breakfast place ever, I’d say it’s very reasonable given London prices for venues of this type.

So, I am glad to report I might have discovered a new favourite spot for brunch. Now, if you excuse me, my mouth is watering after thinking of all the delicious food, so I might need to assault the pantry…

What was the last amazing brunch you discovered? What do you think of Instagram-friendly cafes?

March 2, 2022March 2, 2022

Allegra Caro12 Comments

Reconnecting: why blogging is still relevant for me

For as long as this site has existed, I’ve always wanted honesty to be one of its key core values.

If you are a regular reader, you´re probably aware of that already since I created an entire category dedicated to being bold about blogging and then called it The Honest Fashionista Diaries. So, case in point, I am going to be open with you about my late absence, today.

The last few months have been a strange period, to say the least. This year started a bit too quickly, almost on a hectic way for me—a new job, a new city, new opportunities… new everything—which made me feel rather overwhelmed at times. As a consequence, and as much as I hated it, the blog took a back seat. This decision was not easy, and I felt sorry about every missing opportunity to post a fresh article. However, I do believe you must give your 100% when you love something—and this website, guys, is one of my biggest loves.

While life itself was not contributing to the mind-set I need to write in here, I was also struggling in terms of mental health. Most days I felt exhausted and under the weather, which is an awful place to be as a creator. But I am not speaking about creating content only, though. I am talking about the perception I had on my self-worth and even my self-image.

All of a sudden, I began feeling not only my contribution to the blogosphere was insignificant but also resenting my appearance when taking pictures or simply by looking in the mirror. Age was certainly taking its toll on me: I felt old, wasted, and ugly. Even worst, every time we went out for shooting, I felt ridiculous. Don’t get me wrong, I am a very realistic person and always knew I was no model at all—and that’s OK too. For me, blogging is not about that one perfect look but about writing and creating a nice picture to inspire others—but at some point, I got completely lost in the middle of the fog.

There was a moment in which I plainly refused to get my photo taken. Then, this whole crazy lockdown situation arrived at our lives and we ceased going outside.

Working remotely and from the comfort of my apartment, there was a period when things got even worse for me. I would feel utterly depressed by simply looking at the news and everything else seemed pointless. Hence, I stopped logging into social media and reduced my presence online to almost zero.

Back then, I began spending more time taking care of myself: I started reading every day, watching nice films, having lengthy baths, and taking good care of my skin. I started having long walks in the park (always keeping the safety distance for obvious reasons), reconnecting with nature, and detoxing from anything negative in my life.

After one month, I finally discovered the value of resilience. I began enjoying the quiet, the long conversations with Sebastian, and a good long morning meditation session. I began liking myself again—both inside and outside.

As time goes by, I keep healing every day. I came to realize it was all a matter of time: I needed to stop and smell the flowers, feeling grateful for every small blessing in my life. Because most frequently than not, we don’t pay attention to those little things, taking them for granted. It is still a work in progress but the whole point of this post is, as a thirty-something woman, life is difficult sometimes.

The raw truth is, the expectations list seems endless: Have children, keep yourself young forever, have a brilliant career, keep your home spotless, organize family days out, take care of your family/spouse. And it goes on and on.

With such a burden, when do you get the chance to stop and listen to yourself? When are you supposed to become the priority? When was the last time you said “enough of this”? For me, it had to be in the middle of an extreme sanitary emergency lockdown. It took that much of a change to give it a thought. As I did begin thinking more and more about it, another question came to my mind: How many women on their thirties, forties or older feel exactly like this? How many of us are struggling to cope?

And this is where I was going with all the rambling.

Whoever you are, whatever your situation is, you are not alone.

From now on, my blog will be a place where you can come and say: I am NOT ok with this. I will do my best to write for you, to post as frequently as I can about how to be your own best friend. How to stop feeling worthless, wasted, ugly. I will post on how to dress for yourself, take care of your mind, and soul, and feel better in your skin.

Welcome to the place where you can be you.

Nothing else matters.

September 16, 2020September 15, 2020

Allegra Caro27 Comments

A Day of my Life in Pictures (blogging behind the scenes)

Back in the day, in what now feels like a hundred years ago, I used to be an active Livejournal user. For those of you who are (far) younger than me, LJ was an early blogging platform intended to be used as a personal journal. Although I didn’t post so often over there, I was still an avid content reader. My favourite community was A Day of My Life in Pictures (a.k.a. ADIML), a group whose main target was to document the daily lives of anonymous people around the world. As you were posting, let’s say, about your daily errands in a little English town, other individuals were sharing their day-to-day from Korea, Argentina, or Morocco. Cool, right?

Those were candid times when social media was not developed yet and DSLR cameras were a rare privilege, mostly used by professionals. This means photos were taken with domestic devices/phones and the edition was close to nonexistent (shocking!) Oh, the good ol’ days!

A couple of months ago, I published a mock day in a blogger’s life post which was written with a humorous tone and produced a good dose of positive reactions. The truth is that post made me feel a bit sentimental about the bold simplicity of blogging on those first early days, just for the sake of it: there was no editorial calendar, no SEO research, and of course, no content strategy—we didn’t even know about those things back then. As strange as it might sound today, we used to blog for fun. Hence, I thought that for a change I could write a new article, reflecting a random day of my new life as a Londoner. Just as I would in 2005. Don’t say I am no nostalgic…

So, here we go: this is my November 27th, 2019.

08.00 a.m. (My apartment)

I’d love to write I woke up with that Hollywood movie golden sunlight but for the sake of honesty, I’ll confess this is the gloomiest day this week so far. (Because, as we all know, if you plan a photo day, the chances are it will be the darkest morning ever. Hey, Murphy’s law! I love you too…) Given the fact I live in London now, rain and fog are on the daily menu at this time of the year which means coffee is an integral part of my morning survival strategy. I should be probably taking a photo of me, just as I wake up but c’mon, no chance that happens before coffee… There you go a photo of the bedroom views instead.

08.30 a.c. (After coffee, FYI)

Once the coffee has helped to vanish that heavy morning cloud of doom, I am ready to start my day slowly. Reaching for the phone seems unavoidable, but it is a necessary part of my early routine: while I finish my first cup, I use the time to check my email inbox, post on a few daily twitter morning threads, and schedule social media posts for the day. Once I’m done with the most basic digital errands, I relax a bit with a magazine (old school girl here) and then, I am ready for some self-care.

09.00 a.m.

After the shower is time for skincare! Since I started embracing my mid-thirties—or how I affectionately call them, the beginning of the end (I am joking. Sort of.)—I’ve been experimenting a bit with natural rose-based products (more on that coming soon). So far, my favourite is The Ordinary Organic Cold-Pressed Rose Hip Seed Oil. I apply about six drops every night after my normal evening routine and next morning my feels soft and radiant. Also, it seems to reduce my hormonal breakouts sensibly—in other words, Saint Grail.

In the mornings though, I am using Clinique Liquid Facial Soap for very dry to dry skin, applied with my Foreo Luna 2 for a deeper cleanse and exfoliation. After that, I am finishing things up with the Garnier Soothing Botanical Toner, followed by the Dramatically Different Moisturizer and (still under test) Caudalie Polyphenol C15 Creme de Jeux. Then, I wrap myself in unicorn tears infused silk and I am good to go. Oh, the times I would splash some water on my face and leave the house…

10.30 a.m.

Before getting ready, I sit to drink a second coffee and make some quick blog admin. Replying comments is my favourite part (although I probably spend far too much time thinking about what I should reply and kicking myself for not being a bit better in conversation). By the time I am finishing, I check the watch and oh my… Houston, we’ve got a problem. As usual, I misjudged the time span after breakfast and I suddenly realize I’ve got about fifteen minutes left to blow my hair, apply makeup and get dressed to leave the house. Great, right?

11.15 a.m.

Well, it looks like time elapsed again while getting ready and Sebastian is now standing at the room door, looking to his watch and frowning at me consecutively. I am ready and good to leave the house but you know what? I’ll just make use of an extra minute (or five) to take an atrocious mirror selfie. I like to live dangerously, it seems.

a-day-of-my-life-outfit — The only “outfit of the day” picture I can show you right now. Take a second to appreciate my moody expression. Very festive, indeed.

12.30 p.m. (The Royal Arcade, Old Bond Street)

After a stressful tube ride, one line exchange, and what it feels like a hundred years, we finally arrive at the location selected for today’s photoshoot. Of course, our friend Murphy comes to the rescue again: since we are shooting at The Royal Arcade, the second we reach the place it starts pouring and waves of people shelter in, which leaves us with an interesting decision to make:

A) Wait for the rain to eventually stop, so we get some privacy while we work (at greater risk of missing the scarce daylight we’ve got to work with)

B) Acting plainly stupid and trying to work with a crowd looking at us

So yeah… we went straight for the latter. I mean, obviously. We love to feel super-weird while we work, after all.

13.30 p.m.

After one hour of hard work in which we had the privilege to feel like freak circus locals (thank you very much to that group of about ten tourists who thought it was totally OK to take random photos of us with their phones while we were working…), we packed our stuff for good and moved on. I’d like to say the effort was worth it, but the pictures we managed to take on those conditions are not that great—I predict a long editing session coming my way—so, can I hear a hallelujah here?

We left the place and stopped at the closest Café Concerto to eat something light. I totally failed at taking a neat picture of my sandwich but I was far too hungry and upset. Am I nailing this post or what?

15.00 p.m. (Fait Maison, Gloucester Road)

After lunch, I say goodbye to Sebastian, who has got a late professional appointment, and I take the underground to Gloucester Road. Today, I am meeting the adorable Tatiana Bellator for afternoon tea. We are visiting Fait Maison, a charming tea salon decorated with flowers and fairy lights, which thankfully sweeps my bad mood in about a minute. By the time she arrives, I have got a delicious Moroccan mint tea, dates and scones in front of me and life is good again.

19.00 p.m. (My apartment again)

Once we leave Fait Maison, I take the tube back home. By the time I arrive home, it’s pitch dark and I am feeling a bit sleepy due to all the delicious food. Hence, I make myself another cup of coffee and start drafting this post but I feel far too tired to finish it. In the end, I switch off the laptop and get myself comfy on the couch. It looks like I am going to have an early Netflix session.

20.00 p.m.

Sebastian gets home just as I am finishing a fascinating documentary about Highclere Castle (a.k.a. Downton Abbey). Unfortunately, it’s now too late for him to perform any damage control since I’ve already redefined my living standards, so:

We need at least one butler, two maids and one chef (I will pass without the so-called deer-killer for now because… you know? Creepy.)
I am searching online for fancy tiaras, preferably with pink diamonds
How do I get my own castle? Does anyone know? Asking for a friend…

09.00 p.m.

By the time we sit down for dinner, I am not over the fact no butler is serving us (#sounfair), although it’s probably for the better. As Sebastian kindly remarks, I can be socially awkward in the presence of strangers and an army of servants would not help. Well, I might have no faithful Carson to serve dinner today, but I have pasta on my plate and that can only be a good thing.

10.30 p.m.

I went to bed with the firm intention of catching up with my read but it looks like I fell asleep at some point. I think I should call it an early night. I have written 1500 words by now and most likely nobody will be reading this, anyway. But if you are: first, you’re a hero and second, thank you for reading about this crazy fashionista daily shenanigans.

And this was my Wednesday, 27th of November 2019.

How was your day?

December 2, 2019December 2, 2019

Allegra Caro26 Comments

How to catch up with your blog when life gets in the way (or you get the worst flu ever)

I’m not going to lie: if someone would ask me to sum up last week, I’d probably describe it as “notorious”. Although I mean that in the sense of the-black-death-kind-of-notorious. As I repeatedly complained over Twitter last week (and Instagram Stories, and to the postman, for the matter), I got THE flu—or to be more exact and as I will refer to from now on, the plague.

Last Wednesday, I went to bed feeling a bit dazed but I didn’t take it too seriously. I’d planned an early work morning, expecting to go through most of my blog to-do list while Sebastian was off to France for a conference. Unfortunately, I woke up to a not very pleasant palette of symptoms including (but not limited to) aphonia, a running nose, and the unquestionable promise of a descent into the abyss. It was that good.

Now, I am not telling you about all of this asking for sympathy but to give you some context for this post. I am the kind of person who enjoys being super productive when the opportunity arises and—case in point—with Sebastian gone for a couple of days, working was my number one priority. Of course, Mr. Murphy’s Law had a different plan for me.

By Thursday afternoon, it became quite obvious I was not going to spend the next 48 hours writing without distractions. Instead, there were going to be loads of honey lemon ginger tea, countless tissues and an embarrassing number of The Spanish Princess episodes (hello Starz, could you please stop producing addictive Tudor’s period fiction? I try to have a life of my own, you know?). At a certain point, I was not even able to stand comfortably—let alone researching for SEO—so I resigned myself, lay down on the sofa and ordered a cheeky Domino’s to comfort me. (I don’t know about you but I take heart in tasty pizza instead of chicken soup and it usually makes me feel about a thousand times better, although I suspect my family doctor would be hesitant to prescribe it as a remedy.)

The point is, sometimes life gets in the way: 9-5 job, children, sickness…—you name it. If you haven’t established an emergency plan or routine, the chances are you will end up stressed and with a to-do list as long as your arm.

So, how do you manage to keep your blog running when you are busy or unable to focus? These are the most valuable lessons I’ve learned along the way.

01. Create batch content

You might have heard about this over and over but that’s just because it is a real life-saver for bloggers and content creators. At least once a month, I block some time to sit down and write as many posts as possible—which was what I was trying to do when the flu hit me last week. Sometimes, creating content on the spot can be stressful and lead to writer’s block (not to speak about how this affects your sub-editing time and the general quality of your writing), so content batching is a great alternative. Although I prefer to take pictures of my outfits in real-time, I have been feeling a bit more inclined towards shooting in batches as well. To be completely honest here, it is not my cup of tea but since my spare time can be quite limited, this a good solution too.

02. Keep an editorial calendar

This is closely related to the previous tip and absolutely essential. Grab a diary or create a special Excel document in your laptop where you can plan your schedule ahead (organize your upcoming content for the next few days, weeks, months…—the most time, the better!). When I first started blogging, I had created three months worth of content before the official release. I knew my spare time was limited, so this way I was sure I had some room for manoeuvre. As I anticipated, this worked wonders and I could keep posting with minimum hassle.

03. Set your alarm

Whenever I am short of time, I use this prioritisation strategy: I set a phone alarm for 10-15 minutes and assign a given task for that specific time slot (let’s say, replying emails). Until the alarm rings, I try to do as much as possible in decreasing order of importance (urgent emails first, for instance). You would be surprised to see how much you manage to do without distractions, focusing one thing at the time. Extra tip: Don’t forget to turn your phone notifications off so you don’t get distracted by external time-wasting factors.

04. Stop procrastinating

I said once but I will again—turn phone notifications off. I can’t count the number of times I will grab the mobile if I keep it ringing next to me. Instagram, Twitter, Facebook… Pick up your poison. When working on your blog, you should try to treat that time as office time, so keep your phone out of reach. That way, even if you only work on an hour, you’ll make lots of progress compared to what you would do if you check your phone every couple of minutes. And you know what? All those cute kitties photos you receive through your family Whatsapp chat can wait too…

05. When too sick to work, do the fun part

During the plague, I was far too dizzy to focus on writing or planning content, but at some point I found myself reaching for the phone and checking the blog comments which I could easily reply while watching some Netflix on the couch. That’s the good part of this job, you know? It is lots of fun and some parts do not require for you to be 100% OK. With that said, whenever you are not your usual self, it’s time to ask for help or simply have a sick day. Your health goes first and rest should always be a priority—after all, the sooner you get well, the better for your blog.

November 18, 2019November 19, 2019

Allegra Caro40 Comments

Reasons to love Autumn (even in the Instagram age)

Last Sunday, I convinced Sebastian to go for yet another autumnal walk at Regent’s Park.

Given the fact that it’s November now, you might think it’s not earth-shattering precisely (and that I must be a bit bored to make a weekly highlight from this), but the keyword here is YET. At least, that’s what he underlined when I asked him to spend the day outdoors on Sunday morning. “Are we going out for YET another autumn walk?”, he muttered rolling his eyes. No need to say that I did the only sensible thing—I ignored his comment and cheerfully proceeded to unpack my new tweed Zara coat, wrapping myself for that ignominious walk. (And totally feeling like a winner by getting all those #blairwaldorfvibes. Thanks Zara. We have had our differences but you really amended things with this beauty.) But back to the topic…

I don’t blame him, though. As a matter of fact, I totally see his point.

In case you have been a social media user for some time now, you might have experienced a certain Déjà vu just before the summer death: you are still wearing sandals while enjoying the last few days of your vacation but suddenly, your Instagram feed is full of girls enjoying their first Pumpkin Spice Latte of the season. Temperatures are still over 30°C and scarves look like medieval torture instruments, but the Fall obsession is real. Every TV ad, internet pop-up, and tweet is solely focused on this.

By the time October arrives, you are bored of Autumn style—all the dull knitwear, tedious ochre and brownish tones, and Hypster hats. To sum up: you are sick and tired, praying for December to come so it’s over. Rest assured, you are not alone.

Disclaimer: The next confession might make you leave this blog and never come back, screaming in horror. Even so, I’m going to roll the dice and tell you my darkest secret. Ready? (Hitchcock music coming in three, two, one…)

Against all odds, I love autumn.

Horrific, right? I live in fear my family will find out, proceeding to disinherit me at once. Probably, after posting this, a raging mob will raid my apartment at midnight, armed with pitchforks and torchlights.

I know what you are thinking: “Allegra, dear. You started the post quite reasonably. And now you come up with this?” Well, I could apologize and blame all those films glorifying the autumnal season in New England. But instead, I prefer to tell you why despite all I wrote before, Autumn is still my favourite season (and yes, that’s a total cliché).

Reasons to love Fall

(even in the Instagram age)

01. Autumn Picnics

Everyone enjoys going for a picnic in July, right? Well, here goes my second confession today: I HATE it. Not only do I get sunburns easily and hate mosquitoes with a passion (I consider them to be my personal nemesis), but also my thermoregulation is close to non-existent. In Autumn, on the other hand, you can sit on a blanket under a tree with your thermos flask full of tea and a book, enjoying the landscape.

02. Outdoors Cinemas

I am rather peculiar about this too. I promise I am good person, though.

For most people, Summer is the outdoors season but very recently, I’ve enrolled an outdoors cinema where movies are shown from March to November. As a result, I’ve watched some of my favourite films in a garden, with a cozy blanket over my knees and a cup of tea in my hands. And let me tell you—there is something undeniably poetic in listening the words “Last night I dreamt I went to Manderly again” by an autumnal bonfire.

03. Fashion

And I am not referring to earthy colours and knitwear only. September is the date time for New York, London, Milan and Paris Fashion Weeks. Pinterest blooms with thousands of seasonal pins, and the new season collections are finally out. Besides, you can use black monochrome outfits and darker lipstick again with zero judgement from other people (welcome home Rouge Noir! We missed you so much).

04. Netflix pre-Halloween marathons

Many people might have their say about admitting this on a style blog, and it won’t make me look like the most sophisticated person ever but to be fair, I don’t consider myself very chic. So who cares, really? I LOVE horror movies and to me, October is the perfect time to plan endless home evenings, catching up with AHS or any of your favourite horror classics in Netflix. Yes, I just broke the fashion bloggers rule by saying that. Don’t worry, I will return my badge to the fashion police…

05. Landscapes

I left my favourite part for the end, as I usually do. Please, if you can, take the chance to have a walk after work, or maybe just go in the weekend. Enjoy every single seasonal colour. There’s something about all those red, gold and rust tones that deserves to be contemplated once a year.

In the Instagram age, seasonal clichés have certainly doubled and at some point, we have all gone a bit extra with the number of seasonal pictures we over-share with our friends and family. However, our personal preferences and tastes (whether we’re speaking about autumn walks, that very-much-hyped beauty brand, or photos of cute kitties) should be respected at all times. At the end of the day, they are a part of our identity too.

Coat: Zara / Blouse: Zara (last season, similar here) / Headband: Zara

Bag: Metamorphose (vintage piece, similar style at Dune)

Skirt: H&M (sold out, alternative at & Other Stories)

Boots: Deichmann (alternative at Aldo)

November 14, 2019September 29, 2020

Allegra Caro25 Comments

What I’ve learned after one year of blogging: the good, the bad, and everything in between

They say time flies when you are having fun but the last twelve months slipped away so fast, I wonder if they even existed.

Fortunately though, I published my first blog post ever last November and since then, I have updated this site regularly, which means I enjoy the rare privilege of a detailed year record. Isn’t that something? I mean, I am the girl who doesn’t even manage to catch up with her Bloglovin’ reading list!—just imagine updating a website rigorously. But twelve months, fifty-five posts and an unutterable number of chocolate cookies later, I am still here (and so is this blog).

This year, I feel like I’ve written about every topic on Earth: from social prejudice to style advice, and from travel adventures to my experience visiting Vogue House. Surely, there will be many other topics to catch my attention but nevertheless, the most interesting part of this whole blogging trip is the lessons you learn on the way.

So let me keep this short and sweet, and introduce you to those modest pieces of wisdom I have treasured during my experience as a blogger.

01. Willpower Obstinacy is everything

Blogging, you see, can be quite a commitment: for many people, it might be only a hobby, but it does require discipline and a shocking amount of time from you. To be completely honest, I don’t even look at it as a hobby anymore but as my creative outlet, side hustle, and ultimately, as something that sparks joy in my life. Most of us would possibly agree that, if anything makes you feel that way, you’ll probably want to stick to it. No matter how challenging it is.

As reluctant as I am to admit this publicly, I’ve never considered myself a person with huge willpower. However, I am stubborn to an extent most people would find embarrassing. Let me give you a very concrete example.

When I was about ten years old, a classmate told me that girls couldn’t wear trousers. At that age, the mere mention of the words “you can’t” acted as a trigger for me. So, I did the only sensible thing: for the next three months, I refused to wear nothing but pants to the school. THREE MONTHS. I wish I was joking: my family still refers to this anecdote as The 1993 Trousers Debacle.

The point is, obstinacy is my blogging fuel—it keeps me going when I am too tired to plan the editorial calendar when I think it’s not worthy, when I feel I am not good enough. If like me, you haven’t the biggest willpower, obstinacy will be equally effective.

02. And so is honesty

People who are still active blogging readers are interested in inspirational content—that’s right—but not as much as they are interested in relatable content. In my first year of blogging, my stats show a prevailing success of those posts providing an honest angle, both in terms of page views and likes. Two of my most celebrated articles featured my sincere approach to an average blogger routine as well as my thoughts on the future of blogging. In both cases, the reactions were strikingly positive.

The conclusion is definite: we might enjoy a bit of healthy guilty-pleasure content (with a pinch of crazy fashionistas flying in their private helicopters to the next shooting location in the Himalaya), but at the end of the day, we all value down-to-Earth blogs.

03. Post about the things you care

You can tell when someone is writing about something just for the shake of it and for most of us, it’s a deal-breaker. Putting your readers off is the last thing you want to do because, before you realize, they will be hitting the back button and never looking back. To avoid that, you really need to figure out what is your passion. Are you a baker at heart but you keep posting about fashion trends? Time to stop it. Now. Just stop typing. I mean it.

04. Always be you (all the other roles are taken)

Please, learn this by heart and then write it on a post-it and stick it to your forehead, so you remember every time you look in the mirror: Let your personality shine.

As I mentioned before, most readers can tell when you’re randomly posting about something you don’t care but they also can tell when you are faking it. Look, I get you—with a blogosphere full of clones who will dress, pose and write the same exact way the temptation of blending in is strong. But believe me, in the long-term, it will do more harm than good to your blog. People like to feel the person behind the screen. YOU are the main reason they will come back to your site once and again. So remember this young Padawan: Fight the dark side of the Force!

05. Don’t forget to have fun

You might be ambitious. You might work very hard to transform your side-hustle into your own little business, becoming the ultimate #girlboss. You have all my sympathy and respect for that. But let me tell you something: If you leave fun out of the equation too soon, you will burn out in no time.

I assume the reason you are investing all your —probably scarce—leisure time in your site is because you love it. That’s the main fuel for most bloggers. So you need to be sure you keep the flame alive. Have fun while writing and if you need it, take a step back to evaluate your true motivations.

Are you blogging for the six figures income and over-night success? Then, and I am very sorry to be the one bursting your bubble. Blogging, you see, doesn’t work like that. Just like in any other business you need to be passionate and also very patient. But if you love it, if you are enjoying the whole process, it is totally worth it.

On the other hand, if you really love what you are doing, you will get the necessary motivation to make the most of it. And this is what it is all about, isn’t it?

November 11, 2019November 7, 2019

Allegra Caro30 Comments

5 tips for a luxury holiday on a budget

I have got a confession to make: I am a picky traveller.

Don’t get me wrong, I love travelling and I feel rather lucky about how much I managed to fly in the last 15 years—actually, more than I ever thought I would in a lifetime. However, I have never felt too comfortable about backpacking trips and hostels. I’ve always admired people who can spend their gap year wandering the globe from youth hostel to youth hostel without a second thought, but that has never been my teacup. (To be brutally honest, the mere idea of finding bedbugs on a shabby hostel scares me so much, I have recurring nightmares about it). As I grow older though, I notice these pet peeves have only increased, and this reflects in the way I organize my holidays.

To me, a perfect holiday has nothing to do with a huge budget, caviar over breakfast or flying on my own private jet (which by the way, I don’t own yet. If you do have a spare one to share though, I’ll be glad to borrow it. THANKYOUVERYMUCH), but it’s all about comfort, organization and all those nice little details that can make the difference.

So, how can you plan a five stars trip in a budget? Is it possible to travel like a Royal without bankrupting? Spoiler: It is and I am telling you how.

These are my five tips for a luxury holiday on a budget.

Be flexible with your dates

This is probably The One Ring of the tips: the tip to rule them all. In order to travel in style, being flexible with your dates can mean all the difference between a budget-friendly and a bankrupting trip. Most flight companies offer big sales during off-peak season and the same applies to hotels, including high-end and five stars ones. Whether you are visiting an exotic island or domestic destination, don’t be shy to compare fares through different websites and travel agencies. You can save up a fair amount by using your fidelity points too (Sebastian and I are always offered good discounts through Booking since we are frequent flyers).

Plan ahead all your city tours

Most companies offer huge discounts on their tours and organized events when booked in advance. Last Summer, for instance, we saved about 30% of the price on a Danube luxury cruise experience by simply booking online. And let me tell you something: champagne tastes twice better when you make a good deal.

If possible, book your dinner/lunch in advance too

There are a few things that can spoil a fun trip so fast like endlessly wandering for a nice restaurant. Walking around only to discover that every place is full and overpriced after a long tiring day is quite disheartening. (And I don’t know about you guys, but I am not any nicer when tired AND hungry.) During our planning sessions before a holiday, we usually invest time to research about good restaurants and culinary experiences, and although it may sound like a hassle, it is less time-consuming than looking for a good place on the spot. Money-wise is smarter too since you can find reasonable offers for the best places. When in Budapest last month, we chose to book in Café New York, the Four Seasons Hotel, and the Mazel Tov restaurant among others. They were all impressive value and the food was nothing but exquisite.

Make your research on designer outlets and sales

Are you into designer fashion? Then, I would recommend making a little research on your destination: the number of luxury outlets and seasonal sales available can be shockingly high sometimes. If you are going to splurge extra cash in something fabulous, be sure you obtain the best value for your money. What about vintage? If the pre-loved market is your cup of tea, do not forget to make some research too! To me, hunting for bargains abroad is one of the biggest pleasures (and I have got a nice personal collection to prove it!)

When in doubt, upgrade the experience

Please, visualize this scene in your mind: you are chilling in that wonderful sky garden at dusk after a wonderful city tour. The views are breathtaking and the day was a memorable one. You would gladly drink a good glass of wine to celebrate now but when you reach for the menu— surprise, it is like £500, plus the blood of your first-born child! Familiar with the situation? Look, we have all been there which is the reason to upgrade with extras when offered during booking. Most of the times, you will end up saving money (and avoiding a hangover due to cheap drinks too…)

What are your personal tricks when travelling in style?

Have you got any wisdom to share with me?

September 23, 2019November 13, 2019

Allegra Caro22 Comments

The best high tea in Budapest: Herend afternoon tea at the Four Seasons Hotel

There are two types of people — those who like afternoon tea and those who don’t.

Being an obsessive foodie (and although I find the term painfully cringe-worthy), there is no need to say I belong to the first group. Yes, I love my food. And yes, I have a sweet tooth too. But to be honest, that is not all about it.

To me, there is something vaguely ritual about the whole tea-time experience: the idea of dressing in your best best to share good food and a lovely conversation with someone you appreciate; the endless succession of spongy scones, coated in a decadent foam of jam and custard, immaculately presented in the finest china. Afternoon tea represents the luxury of quality time — winding down from our usual fast-pace everyday routine.

As soon as we decided to visit Budapest last month, we booked the Herend Afternoon Tea experience at the Four Seasons Hotel as a birthday present for me. We’d had a nice time there the previous Summer and were looking to upgrade the game. And guys, I am so glad we did!

Four Seasons is located a the Gresham Palace, a 1906 Art Nouveau building which offers enviable views over the Széchenyi Chain Bridge and the Danube. The palace itself is a true national treasure and it is worth a visit, even if you only go for a coffee. But let’s talk about Herend Tea.

five stars hotel tea in budapest — Me happily standing in the lobby after all the delicious food

Afternoon Tea is served every day from 15.00 to 18.00 in the hotel lobby and tea lounge, where you can listen to a live piano concert. An elegant Herend porcelain table is set with bountiful bites and a cup of Gresham Tea, setting the ultimate mood for an afternoon at the Gresham Palace. The china service is one of the most beautiful sets I have ever seen in real life, decorated with dainty colours and floral details. Next time, I would love to purchase a set for our personal collection (the hotel offers a specialized porcelain boutique for customers).

The tea selection includes white Yea Long, superior Oolong, Finest Shizuoka Sencha, Superior Gyokuro, Golden Assam, Earl Grey, Yunnan Black Mao Feng and Massala among others. If you are a tea lover, you can’t miss the chance to taste some of their available range (when in Budapest, I enjoy paying them a daily visit just for a cup of tea and to rest from shopping and city sighting).

But the absolute winner here is food. Afternoon tea is served both with a sweet and savoury offer: from Tramezzini (a bold smoked trout, mustard and dill sauce bite) to their absolutely delicious triple chocolate cake, everything was simply divine. My personal favourite? Their confit duck sandwich is to die for (and I really mean it, some days the craving is still HARD, let me tell you. Like waking-up-at-three-in-the-morning-wih-a-craving kind of hard).

Not only the food quality is fantastic, but also the quantity is very generous: Sebastian and I are both good eaters, and even so we barely managed to try every delicious piece. (As you can see in the photos, I was wearing a flowy dress that day. Thank heavens I did so: none of my trousers would have fitted afterward comfortably…)

The staff working there is truly kind and well-mannered and they would explain to you everything about the different types of snacks and drinks provided, assisting you at all times.

Finally, the price for the afternoon service is around twenty euros per person, which can be slightly increased if you choose to enhance the experience with a cheeky glass of Kreinbacher Sparkling Wine or Veuve Cliquot Rosé N.V. (and c’mon, we all enjoy the occasional champagne glass, right? Actually, every meal would be better with some champagne, if you ask me). But overall, the price-quality relationship is impressive all things considered. Whether you are celebrating a special occasion or just enjoying your city break, I would recommend the experience to anyone.

Are you into high tea? What is your favourite afternoon tea experience so far?

(Disclaimer: To be crystal clear here, this post is not sponsored in any way. We paid for the whole event and this post shows my honest opinion as a customer strictly.)

September 17, 2019September 17, 2019

Allegra Caro23 Comments

What to do in Budapest: Designer shopping at Andrassy Avenue

In the many years we’ve been together, Sebastian and I have started a bunch of family traditions: there is the one about the Christmas Day pancakes extravaganza and the one with my youngest sister staying with us for holiday every Summer. Three years ago, we visited Budapest for my birthday and we enjoyed the experience so much, it became a tradition of its own automatically.

Usually, we take the chance to go for a long city break, spending about three-four days in Budapest. In case you are not familiar with the Hungarian capital and its many charms, let me tell you it is worth a visit — the food is delicious, with a plethora of high-end, Nouvelle cuisine, and traditional restaurants to choose from, and don’t even make me start about the beauty of the urban landscape.

But the thing is, you can already read about it all out there, since there is plenty of information online. Instead of telling you how much I love the sunset by the Danube or writing another endless post about visiting Budapest Castle, I thought it would be much more interesting letting you know about other not well-known activities. Let’s talk shopping, for instance.

In Budapest, one of the best kept secrets is the quality and variety of the local shops: from luxury to vintage, and from handcrafted to the high street, you name it. Every year, I pay a visit to my favourite boutiques religiously, in search of one seasonal bargain or two and the city never disappoints.

Of course, this year was no exception. On the second day of our trip, we had a late breakfast at Muvesz Kavehaz in the opera district, and then proceeded to go for some window shopping at Andrassy Avenue — hello, did someone say shopping awesomeness?

Unfortunately, the Gucci and Burberry shops close on Sundays but LV, Pinko, and Michael Kors open to the public on the weekends. By mid-August many of them were still holding seasonal sales (now, that’s what I call a birthday present), which was the perfect excuse to splurge on something nice. Who can say no to a beautiful designer bag on sale, after all?

At the time, I was looking for a good quality leather bag in burgundy or wine to complete my Autumn collection so, as soon as I entered Michel Kors and saw this beauty, I was sold to it (do not worry: there is a proper bag review coming your way). I asked to the very nice shop assistant to let me try it and then I knew it was the one. Sebastian, on the other hand, said it was quite obvious the bag was going home with me based on the way I was holding it and mumbling “My Precious!”, which totally sounds like me to be fair…

Once we left the store, we had a nice long walk all through the neighbourhood. Sadly, the Opera House was closed due to some renovation works on the façade, so we skipped the planned visit and enjoyed the rest of our morning wandering around. And let me tell you that, every single time, we are amazed on how gentle and warm are people around the luxury district, specially while comparing with more popular destinations like Paris: we can only say good things about the working staff in most shops, who are really helpful and welcoming. Definitely, Andrassy Avenue does deserve a visit while in Budapest.

Shortly afterwards, we left the district for our booked tea time appointment at the Four Seasons Hotel but that is another story and shall be told another time…

Have you ever visited Budapest?

If so, what are your favourite shopping locations?

Dress: Poema (sold out, skirt version here)

Shoes: Zara (old, similar at Gianvito Rossi)

Bobby pins: Anthropologie (sold out in their website, some stock here)

Other accesories: Off brand

September 11, 2019September 12, 2019

Allegra Caro12 Comments

Hello August! Life update and a huge announcement

Fun fact about me — I love August to bits. It is my birthday month, Summer is in full swing, and for a little while, I feel like a child again.

Also, it has proved to be an eventful month in my life story, with a long tracked record of revolutionary changes happening. This year is not an exception, which is the reason why I am writing this post.

Sometimes, I can be quite shy about sharing day-to-day details of my life (there are other topics I can write until the kingdom come, though: how obsessed I am about this Giambattista Valli necklace, or why the hell did Netflix cancelled The OA — that was unfair game, Netflix, really…)

But how has been life like, lately?

Well, for starts our phase in Romania comes to an end. In case you are wondering, I have mixed feelings about it: on the one hand, the six years we spent here were a wonderful and enriching cultural experience I will treasure in my heart forever; on the other hand, I also feel it’s time to start the next episode of our lives. Somehow, Father Universe seems to agree, since he sent us some news that will affect our current situation.

But let’s go one step at a time.

First of all, we needed a rest

And by that, I really mean it. Sebastian’s career as a researcher can be demanding with long weekly working marathons. At this point of the year, he feels exhausted, and we take our holidays in August accordingly. Our original program included a one-week-long trip to the seaside this Summer, but a sequence of unexpected events pulled the plug on the plan. Hence, we reconsidered the circumstances and decided to visit Budapest for my birthday instead, just as we did the last two years. No need to say we are super excited about it.

At the same time, I started feeling all my potential wasn’t fully released

When I first started in my 9 to 5 new job a couple of years ago, it was OK with me. I worked hard, sure, but I was highly qualified for the position and felt satisfied, being an efficient and proactive professional. However, at a certain point I started feeling slightly stuck: the job turned quite repetitive and, in all honesty, my skills set was wasted. Also, growing opportunities inside the company were close to non-existent. At that point, I figured out I would feel happier by developing my abilities, so the next step seemed obvious.

Just as I began feeling stuck, my husband contract expired and new opportunities popped out. I will not go into further detail, but several factors aligned for us to move abroad. And here is where things turned super exciting.

We are moving to London!

Professionally, this is the most interesting option for us both — nevertheless, it is not the only reason. When I traveled as a student there back in 2010, I fell in love with London. It is such a lively place, with an amazing multicultural background where you can learn and experience so much. By nature, we are both curious people who feel much more comfortable in big cities and London is the perfect place for us to finally settle down.

And this was my life update for now. I know it was a short post but I think you deserve to know why you will be seeing some changes around here starting this Autumn. Stay tuned for more!

August 12, 2019August 15, 2019

Allegra Caro18 Comments