Fashionable, sophisticated, politically correct.
These were the three golden rules for a successful blogger an acquaintance provided me with during casual brunch a few weeks ago. The aforementioned girl — a blooming online talent with much of a potential to become an influencer in no time — passed this piece of advice to me, convinced it could turn any blogging pumpkin into a first-class carriage for the internet royalty overnight. I, on the other hand, could only look at my salmon bagel doubtfully, while wondering what were the chances the crystal pumps would hit a pebble on the road and send me straight to the emergency room.
If you have read until this point, maybe you are thinking how the hell did I found myself having that conversation…
I should probably start by explaining that, for most of my lifetime, I have enjoyed telling stories (and more specifically, writing them). Fables, tales, articles — you name it. Another passion of mine was always style. Many years ago, when the internet was all fields, I briefly hosted an online diary, which reflected a lot of my personal impressions and my younger-self embarrassing fashion choices. It is gone now (and for the better!), but after transitioning to adulthood and going through a lot of freelance copywriting, the good-old blogging bug stung me again.
With all of this in mind I picked up the phone and asked my generous friend to share some pro-tips in exchange for a nice Sunday brunch.
However, the allegedly golden rules seemed inadequate to me (if not completely unfit). Yes, I have got plenty of experience on writing. And yes, I was expecting to create a moderately successful site. I could not avoid a bit of hesitation, though.
Be fashionable, she said.
This, for sure, sounded like reasonable advice for someone aspiring to post on clothes regularly. The only problem is I am not a fashionable person. I DO love fashion, don’t get me wrong, and Haute Couture is undeniably an art whose power of attraction frequently mesmerizes me. BUT I cannot, for my life, consider myself as a trendy individual. Stylish? Maybe.
To be honest, I am not very interested in high street trends, or the Fast Fashion phenomenon. Hence, first rule was probably… well, not fitted to me, to say the least.
This was the one which made me feel truly insecure. Sophisticated. Who? Me? The girl writing this post on a Budapest train with no air conditioning during the most glorious heat-wave August afternoon, and who totally gave up on looking presentable (or even a human being)?
When I think about sophistication, Carrie Bradshaw (Sex in the City heroine) always comes to my mind.
I can see her stopping a cab in Valentino. Would she be in this train, she would not even sweat, and she’d be telling amusing stories with a cosmo in her hand, seducing everyone in the process. As for me? Well, I’ve mostly run out of lukewarm still water, and I am far too concerned the passenger next to me will think I am some kind of terminal-touristy case.
At least, I can hear you say, you could try being politically correct. And I could… if I was planning to post outfits only. The thing is I am kind of chatty (you would not guest, based on these 500 words of nonsense, would you?), and chatty people can go controversial.
There is also one more thing: I am not planning on posting outfits only.
The main reason I follow blogs is because I enjoy reading other people, putting myself in their shoes. And so, I would like to find a personal balance by analyzing the link between fashion and culture. I’d dare to be honest. To write on things I really care about.
And I might be controversial, sometimes.
The truth is, there are little chances I manage to be fashionable, sophisticated, or politically correct. Probably, I will never be Carrie Bradshaw. I hope you will excuse me, though.